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Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis
SWOT is basically a business tool that deals with the internal and the external factors of the business. It is an acronym which stands for; strength, weakness, opportunities and threats. It uses the basic data of the business to identify what strengths and weaknesses the business has. It also helps the business to spot the opportunities that may arise and the threats it is likely to face.
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